About Freerthinking

Mary Freer is Freerthinking’s key innovator

Freerthinking partners with change makers, innovators and radicals across the world to capture models of emergent change as they unfold.

Mary Freer brings to the challenge of reforming our existing health and social care services a strong focus on long term, co-created, large-scale change. Change that has the individual right at the centre She is highly skilled at creating and nurturing dynamic partnerships that strengthen and diffuse emergent innovation.

Over many years Mary has contributed to Australia’s national health and social care reform agenda through her work with state and commonwealth agencies. She has held leadership positions with national government and not for profit health care  and social welfare services, including women’s and community health services, healthdirect Australia, the Department of the Premier and Cabinet in South Australia, Aboriginal Affairs and Reconciliation, Health Workforce Australia and now leading Freerthinking.

Mary Freer

“There is so much opportunity to create positive change in our health and social care system. But we need to realise how enormously powerful we all are and harness that ability and opportunity to create better outcomes for our clients and patients”

Mary Freer

In 2014 Mary founded Australia’s first Change Day, held on 6th March 2014. In less than 3 years this national grass roots quality improvement campaign has resulted in over 100,000 pledges to do one thing to improve patient and client outcomes. This is the largest mobilisation of people towards health improvement in Australia. This work can be seen at change day.com.au

Mary is a dynamic and creative speaker and energetic workshop facilitator. She is really in her element when she’s talking about the power of being a rebel to bring about good.


Mary is a TEDx speaker and a recipient of the 2014 ING Direct Dreamstarter Crowd Funding award.  In 2016 she was awarded an inaugural Westpac Bicentennial Social Change Fellowship. This prestigious fellowship will enable Mary to travel throughout Europe, UK and the USA in 2016 to meet with social innovators and change agents.